Broadcasts are mass messages you can send to your fans. They may contain text, media or polls. Want to tell your customers about new products arrival, discount or other important event in your business? Snd them a broadcast.
We will explore here how to send broadcasts with Botamp.
Create a broadcast
Log in to your Botamp account and click on Broadcasts or Create broadcast.
On smartphone, click on Broadcasts.
Then click on Add Broadcast.
You will switch to the following screen:
Structure the content of the broadcast
The content of the broadcast can be broken down into 5 sections.
As for the Text field, it is meant to contain your broadcast message. You can insert links linking your fans to a Botamp sales page or any other external website page.
The Image field lets you attach an image to the broadcast you want to send to your subscribers. It proves to be very useful for example when you want to market or promote a new product from your stock.
As for the Suggested replies field, it allows to gather the opinion of your fans, in the case of a poll. It is intended to contain "A comma separated list of replies to run a poll."
The Scheduled for field lets you choose the date and time your broadcast will be sent. Leave blank to send your broadcast immediately.
The Contacts section lets you choose who to send your broadcast to. This can be all of your contacts, in which case you click on Everyone. You can also choose to send your broadcast only to a part of your contacts. In this case, click on Segment, then click on Add filter.
You can choose to send your broadcast to your contacts based on their creation date (Date added), First name, Last name, Language, Original optin parameter. It can also be their age or their residence area, if those are data existing in your contact's profile.
Then click on Save to send your broadcast or schedule sending if it is delayed.
To feed your contact's profile with data, you have three options:
- Editing a contact's profile in the contacts section;
Review your broadcast before sending it
Do not worry, we think about those who have two left arms like me. If you have made mistakes, you have the option to modify or delete your broadcast until it is sent. Once the broadcast is sent, no changes will be possible. To edit the broadcast, click on the broadcast link. To delete it, click on Delete.